Cadbury created something that was immediately – and infinitely – memorable. Not only did it define their brand image, but it practically gave you no choice but to think of them when you thought about Easter candy.

If your business hasn’t gotten up to speed and started looking into video, now is the time. A combination of great video with great SEO-targeted keywords is the best way to get your business seen and clicked.

As a small, local business, you’re looking for brand recognition in just a small area. Ideas that may work on a national or world level may not work in a local setting.

Next time you’re cutting the turkey, think about how you could be sharing (and showing) what your business does with the people who are already out there trying to find you.

If your website is not properly programmed with all the right keywords, you will find that far more than half of the people who land on your site are looking for something else.